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Oasis

Spring 11

The look

Oasis embraces the ubiquitous 1970s trend with a boho look and a Farrah Fawcett story - the latter dominated by high-waisted trousers, slinky jerseys and maxi and midi dresses in a neutral palette of terracottas and tobaccos.

Sunburst pleats are used widely, both tiered on jersey camisoles and adding texture to an asymmetric wraparound dress. High-waisted jersey trousers feature as does a white, Céline-inspired trouser suit.

Oasis also latches on to the 1950s trend, with a range of flirty, Doris Day-inspired dresses.

A story called China Blues will hit stores in March and is characterised by a blue and white palette and heavy use of appliqué to give a 3D texture.

Key pieces

  • White, Céline-inspired suit
  • High-waisted jersey trousers
  • Pleated asymmetric dress in putty
  • Strapless olive jumpsuit
  • Doris Day dresses in Riviera stripes

Right for the market?

A 1950s trend plays firmly into Oasis’s hands - girly dresses with nipped-in waists is what the womenswear chain does best - while the inclusion of bright separates gives it a modern feel that stops the offer becoming too predictable.

It has done a thorough job on the 1970s trend and has some strong commercial pieces, but too many of them also have that synthetic 1970s could-go-up-in-flames-at-any-moment feel.

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