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Oasis

Autumn 11

The look

Oasis presents a plethora of trends for autumn 11, including a ladylike take on spring 11’s 1970s trend, with floral tops, wide-legged trousers and tons of texture. Tailored separates are key and come in black and white. Knits range from lightweight mid-gauge to chunky, with Aran influences and metallic thread embellishment.
Autumnal tones, such as brown denim trousers with a red cast, are strong but colour blocking brights in aqua, fuchsia and teal add excitement. Leather trims and panelling also feature.

The Oasis Paris Nights story adapts the 1970s trend for the party season with disco-inspired jump-suits and metallic dresses.

Key pieces

  • Ladylike 1970s pussy-bow blouse
  • Leather pleated skater skirt paired with sheer shirt with gamine collar
  • Sequined cap-sleeved dress
  • Mid-gauge knitwear


Right for the market?

It’s hard to imagine Oasis’s customer wearing head-to-toe colour blocking but the colour choices employed are exciting and bring a new twist to traditional autumnal tones.

Backing leather trims and panelling should pay off, as they add sexiness to autumn’s usual dark attire. There is something for everyone, from feminine florals and dainty sparkles to a more mature look with sophisticated textures and cuts.

Hopefully with this offer Oasis has defined who it is targeting after a period spent re-examining its customer base.

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