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OUI

Spring 10

The collection The Oui Moments and Oui Collections labels have now been placed under the Oui umbrella and the overall feel is one of increased depth of product for spring 10. Knitwear veers from standard café au lait and tan cover-ups through to rainbow-striped fine-knit long cardigans. Draped tunic tops in rainbow stripes and Hawaiian floral patterned tops inject colour. The number of dresses has increased by 20% for spring 10 and highlights include printed maxis and silk and jersey panelled day dresses. Trouser options include white linen and cotton straight-leg styles, wide-leg indigo jeans and below-the-knee leggings.

Number of pieces Two phases of 180 pieces in total

Prices £11 to £61

Contact 020 7580 1474  www.oui.com

Key pieces

  •            Monochrome knit dress with sunray pattern
  •            Purple and white intricate floral print maxi dress
  •            Multicoloured geometric print button down shirt

Brand comment

Geraldine Bennett UK managing director

We are up on last spring’s orders by 20% and up on autumn 09 by 40%, so it’s proving to be a good season already. We have picked up 45 new accounts for spring 10 so I really don’t think things are as bad as so many people think they are. Rain jackets have sold particularly well so far and our raspberry trench mac has been on pretty much every order.

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