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PASSPORT

Spring 10

The collection Rather than plug its basics this season, Passport is instead focusing on sharp colours and eye-catching pieces, making for a more item-driven than outfit-building offer. All prints are designed in-house, and rainbow abstracts, tie-dye effects and intricate hand-drawn styles are all strong. Where basics do occur they are given extra oomph with plaited neckline details or ruched and ruffled sleeves. Maxi dresses are more prevalent here than for other brands, and there is plenty of draping on dress fronts to keep the femininity quota high.

Number of pieces Six deliveries over six months split into two programmes of 300 and 450 pieces

Prices Average £26

Contact 020 7580 3202

www.passport-fashion.de

Key pieces

  •          Rainbow abstract-print silk top paired with cropped white trousers
  •          Grey jersey draped dress
  •        Aztec-print maxi dress in coffee, cream and baby pink

Brand comment

Gerry Verge

UK sales agent

We were a bit concerned at the start of the season but we’ve had excellent spring 09 sell-throughs and reaction to the spring 10 collection has been fabulous. This is the first spring season that agent APT has distributed this collection but the sales figures are already way up on last spring and we’ve put a lot of legwork into getting new accounts for next season.

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