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Autumn 11

The look

Preppy, 1970s, colour blocking and animal print are among the key trends covered by Peacocks for autumn 11. Trousers are bootcut or flared and chinos are paired with loose-fitting blouses and silk-style shirts.

Neon brights come in blocks of colour or striped. Maxi dresses and long flared jumpsuits sit alongside vintage-inspired tea dresses and prom dresses from the higher-priced By Design range, and from the collaboration with designer Pearl Lowe.

Key pieces

  • Colour-blocked prom dress
  • Animal-print flared jumpsuit
  • 1970s-style printed kaftan
  • White polka-dot tea dress

Right for the market?

The By Design range has a broad appeal as the summer event season kicks off, with styles for every kind of event, body shape, trend or colour preference. While the most fashion-forward ranges, such as By Design, the Pearl Lowe range and the Boutique collection of sub-brands will only feature in 11 city centre stores and online, the main collection does not disappoint.

The more difficult to wear styles, such as narrow-legged chinos and high-waisted flared trousers, are either finely tapered or kept lower on the waist, ensuring these takes on catwalk style are kept accessible.

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