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Positive start to Pure London autumn 17

Exhibitors reported a steady but positive start to the autumn 17 edition of Pure London, which kicked off yesterday (12 February) at Kensington Olympia.

The halls were bustling at the London trade show, which runs until Tuesday 14 February, particularly around the catwalk areas and within the main hall, which houses Pure Premium, Allure and Aspire. 

Despite some of the exhibitors reporting a slow start in their specific areas of the show and on their stands, they were largely happy with the footfall around the exhibition, where buyers had appeared to turn out despite the dreary weather.

In addition to domestic buyers, exhibitors said they had seen a some overseas accounts, from Spain and Italy and with others expecting US retailers, suggesting that the uncertainty surrounding Brexit has yet to be felt.

View from the floor:

Andrea Lofgren, brand manager, Andrea Lofgren

“The first day of the show has been ok. We are a Swedish brand from Stockholm and this is our first tradeshow exhibiting anywhere. We’re in the Spirit section and I feel a lot of the retailers here are looking for sportswear, so I think I would like to move to the Allure area, where the brand would sit well with the other brands there.”

Angelique Van’tveer, co-owner of womenswear brand Nolo-Nova

“We have been fairly quiet in the Spirit area, but I can see in other parts of the show there is a good level of footfall. Overall we are quite positive. We exhibited at Who’s Next in Paris and that was much quieter. It feels like there are some good retailers walking around at Pure, which we didn’t really see in Paris.”

Elizabeth Faietta, customer service manager, Frank Lyman Design

“It’s our second year showing at Pure, and for a Sunday it’s been very busy, an excellent turnout. We’ve seen a majority of buyers from London and have appointments with Ireland tomorrow.”

George Kramer, owner, King Louie

”We thought it would be quiet today but its very good. There have been new and existing buyers coming through, mostly UK and some Spanish and Italian. We attend shows in places where we can still grow in. After three seasons at Pure, this has been the best start.”

Phoebe Simpson, marketing manager, Alice’s Pig

”This is our third year and its definitely busier than last year. We’ve seen buyers from small boutiques in the UK. Usually we see stockists from the US here but we haven’t seen them yet.”

Florence Fullalove, national account manager at TLG Brands, representing Juicy by Juicy Couture

”It hasn’t been that busy as yet for Juicy by Juicy Couture but Fiorelli [which TLG also represents and was showing at Pure] has been busy. It might be because Micam and Scoop are on at the same time but it is usually a good show. People seem positive so far.”

Belinda Robberts, wholesale assistant at footwear brand French Sole

“We haven’t shown at Pure for a few years but the directors wanted to do a UK show – we have a new range of heels and collaborations with Barbara Hulanicki and Swarovski. We’ve had a good response so far with people looking for new brands. There are quite a few new boutiques too which is encouraging.”



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