US-based footwear group Pour la Victoire Studio, which owns women’s footwear brands Pour la Victoire and Kelsi Dagger, has appointed a European distributor for the first time.
UK-based distributor Vendere Distribution will handle sales for the two brands throughout Europe and Scandinavia with immediate effect.
According to Dan Gyves, director at Vendere Distribution, the company will target different stockists for the two brands as they are positioned differently.
“Pour la Victoire is the more high-end of the two brands so we will be targeting places like Kurt Geiger, Selfridges footwear hall and Gallerie Lafayette in Paris. Kelsi Dagger is slightly more mainstream so we will be looking at the major department store retailers.”
The brands are already stocked at a few retailers in the UK including etail giant Asos and footwear etailer Sarenza as they have been available to buy direct from Pour la Victoire Studio.
Wholesale prices for Pour La Victoire range from £60 to £110 while wholesale prices for Kelsi Dagger range from £30 to £55.