Pretty Green plans to relocate its London headquarters as it consolidates its offices across three cities to drive expansion.
The menswear brand will close its office in Nottingham, resulting in eight redundancies across production and technical staff.
Most roles at its Reading office will move to London, although its distribution centre will stay in Reading.
Pretty Green said that, due to the cities’ proximity to London, no relocation packages would be offered.
“It’s not realistic or practical to operate three locations,” chief executive Richard Ralph told Drapers. “When you are a company that is expanding, as we are, it is important to minimise the downtime spent on trains.”
Pretty Green is now seeking a new, larger London head office from which it can accelerate growth both in the UK and overseas. At present the company has 130 staff, but this will increase by 40 over the next year.
During the same period, Pretty Green plans to almost double its store numbers, adding six locations to its portfolio of 14. It has already set its sights on London’s Regent Street for a flagship store and will also target cities including Sheffield, Edinburgh and Bristol.
Ralph added: “We’ve had a really successful couple of years and we are keen to make sure we’ve got the right functions in place to maintain growth.”
Brand director Nigel Grant pointed to Pretty Green’s strong sales figures over recent months, including its best-ever December. For the three months to the end of December, it recorded “double digit” sales growth.