Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Pure London autumn 17: Everything you need to know

There was an air of optimism at the autumn 17 edition of trade show Pure London, as brands and buyers dusted themselves off from a tough 2016 and looked to the future.

The catwalk areas and main halls were bustling at Pure, which took place in its usual venue of Olympia London on 12-14 February. 

Buyers turned out in decent numbers on day one despite the cold weather and were seen writing orders with renewed vigour, after a generally positive start to trading in 2017. Footfall on the second day dropped off slightly and some exhibitors reported a slow start in their areas of Olympia.

Brands met with overseas accounts from Ireland, Spain, Belgium, Italy and further afield, from the US, Middle East and India – a reassuring sign that Brexit is not deterring international retailers. 

Pure’s new athleisure section, which was upstairs next to footwear and accessories, could have benefited from more breathing space, but included some interesting smaller brands. 

Talks by Drapers head of fashion and features Graeme Moran and Vogue editor in chief Alexandra Shulman on the Sunday were well attended and added an element of interest to the day.

Drapers’ coverage of Pure autumn 17



Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.