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Pure London Preview: Autumn 15

Get prepped for some of the essential womenswear labels at Pure London, taking place at Olympia from February 8-10.

Ronen Chen

Israeli contemporary brand Ronen Chen takes inspiration from the male wardrobe this season, with elements of masculine style featuring throughout. Dress shirts and tailored jackets are highlights, but these almost unisex pieces are paired with pencil skirts and pretty jacquard coats to appeal to the wider womenswear market. Elsewhere, proportions are played with via oversized knits and cropped jackets. The palette is dark, with monochrome black and white, bottle green, mustard and burgundy as the major shades. Heavy fabrics, such as thick jersey, jacquard and printed and brushed neoprene, emphasise an autumnal feel.

Wholesale prices start at £15 for scarves, rising to £70 for dresses.

 

Ronen Chen

Paper Dolls

Little Mistress’s older sister brand Paper Dolls is a short order name to watch out for in the Spirit section. Aimed at the 25-plus market, it has a more sophisticated silhouette and includes separates such as suiting and dresses with demure capped or long sleeves. Key items
for spring include a leopard-print shorts and blazer combo, as well as smart fitted dresses with pencil skirts and contrasting lace tops. Florals also come into play across tailored dresses with wrap-over necklines and stripes are another strong print. Standout colours include navy, lemon yellow and pink, making for a suitably summery range for spring 15.

Wholesale prices start at £16 and go up to £25.

 

Paper Dolls

Rosemunde

In response to customer demand, Danish label Rosemunde has introduced footwear for autumn 15. The contemporary brand appointed agency Egomark London to handle sales for spring 15 as it looks to strengthen its UK presence, and the addition of footwear offers customers a full look for the first time. Styles range from high heels to Chelsea and ankle boots in black and metallic grey. In clothing, Rosemunde’s classic offer includes pleated skirts, hand-embroidered lace blouses and leather pieces such as skirts, trousers and jackets.

Wholesale prices range from £15 for tops to £70 for outerwear and boots.

Rosemunde

Modalu

Modalu serves up sophisticated leather bags for autumn 15, in a rich palette of forest green, claret red and navy. The Marlborough range, made from calf leather, features the brand’s foil-embossed logo and a leather inlay lock on plain shoulder bag styles, and is also available in snake print.

The Whitney bucket bag is made from Italian snakeskin-pattern embossed leather and comes in metallic styles with oversized zips, while the Ludlow range features lizard skin-pattern embossed leathers in colour-blocked shades such as green or pink.

Styles include a satchel, a tote and a shoulder bag. Finally, the Pippa tote collection includes a new style, the Micro Pippa, which is a shrunken version of the tote.

Wholesale prices range from £32.25 for a small across-body bag to £97.75 for a large tote.

Modalu

Collectif

Retro-inspired short-order label Collectif will be showing its spring 15 collection. It is divided into two themes: Floral Tea Party and Maritime Luxe. Floral Tea Party references the 1950s, with feminine floral, polka-dot and gingham prints in pale colours. Anchor pieces include cropped trousers, pencil skirts and cardigans, as well as smarter occasionwear dresses. Maritime Luxe has a 1940s nautical theme, inspired by vintage yachtwear in the south of France. Exclusive shell prints and nautical stripes are prominent in tomato red and bold blue. Trousers with waist-tie details or swing skirts with removable braces make for fun, unique pieces.

Wholesale prices range from £7.50 for T-shirts to £57.50 for a gown dress.

Collectif

Cocorose London

Having pushed the boundaries for foldable shoes last season with sneakers and boots, Cocorose London evolves its offer for autumn 15 with more sportswear-inspired designs. New styles include the White City, a two-tone pointed trainer with a velvet and real leather upper. The Shoreditch is a new slip-on, which comes in various colours and patterns, such as houndstooth with accents of red. Both have fully flexible, foldable soles. In terms of boots, the Hampstead is an aubergine ponyhair foldable style.

Wholesale prices range from £17.50 for non-leather styles to £53 for non-foldable real leather pumps.

Corcorose London

Ravel

Winter boots are a staple in the autumn 15 range from Ravel. Both knee-high and over-the-knee styles are present, with metallic effects and berry colours introduced. Ankle boots are adorned with stud detailing and wrap-around buckle fastenings to add interest, while cleated soles are another strong feature. For heels, metallic-effect block-heel courts are key, as are strappy heels with stud detailing. Cleated-sole loafers and monochrome brogues stand out in flats.


Wholesale prices range from £20 for court shoes and flats to £60 for over-the-knee boots.

Ravel

Poppy Lux

The spring 15 capsule collection from short-order label Poppy Lux, Sugarhill Boutique’s more glamorous sister brand, is inspired by the seaside. Pieces include striped jersey dresses, long-length boxy blouses, jersey blazers and lace-trimmed T-shirts. Also showing at Pure London, the summer 15 mainline is divided into four trends: Mediterranean-inspired, with tile prints across tops and shorts; an Amazonian theme with tropical-printed shift dresses; a Riviera theme featuring striped midi-dresses; and a garden theme with floral prints across co-ordinated sets and kimonos.

Wholesale prices range from £8 for a top to £19.35 for a mac coat.

Poppy Lux

Little Mistress

Showing in the Spirit section, short-order dress label Little Mistress will present its pre-spring 15 and spring collections. Both ranges have a romantic air, with spring’s mainline in particular showcasing the brand’s signature feminine style, inspired by fairytales. Floral organza and lace dresses are embellished with embroidery and sequins, with a sequined floral prom dress standing out alongside a lace fit-and-flare style with embellished neckline. The pre-spring range takes a slightly darker tone, with muted pastels and deeper base colours, such as magenta for floral prints.

Dresses in both collections average around £23 to £30 at wholesale.

 

Little Mistress

Danish label Nü’s autumn 15 range is split into three monthly deliveries for July, August and September. Each has its own colour theme, with July in shades of blue with an urban city vibe, August featuring green and jungle prints and September offering red and pink for a warmer feel. Fabrics include raw silks, lace and cashmere, with stud embellishments a strong design addition. Eye-catching items include oversized cardigans, loose-fitting dresses and flowing trousers for a typically laid-back Scandinavian look.

Wholesale prices range from £12 for T-shirts to £100 for jackets.

 

Nu

Alpe

Following a successful appearance at last summer’s spring 15 edition, Spanish footwear brand Alpe has doubled the size of its stand this season. The brand is stocked in several well-known UK independents, including Javelin in Bury St Edmunds in Suffolk and Cavells in Oakham, Rutland. The autumn 15 range reworks classic silhouettes with hardware details such as buckles, zips and embossed leather - a suede cowboy-style boot comes with decorative studs, while a suede Chelsea boot has a gold back-zip detail. Elsewhere, a sporty wedge trainer features quilting, although Alpe predicts that winter boots, particularly ankle styles, will be the major trend for autumn.

Wholsesale prices range from €34 (£28) to €58 (£46) with a 2.7 mark-up.

 

Alpe

Little White Lies

Rich colours and luxed-up fabrics define the Little White Lies autumn 15 range.From the mainline, standout pieces include dungarees in a deep red wine velvet, a black leather pencil dress and floaty teal culottes. Jumpsuits and playsuits are popular in lace for evening or tougher military khaki for daytime, and on tops silhouettes are more relaxed with an array of pretty smocks in shades of grey. Fake fur coats are also key.

In the more premium Gold line, a full-length black lace dress is predicted to be a bestseller and, following its popularity in previous seasons, embroidery is a strong theme for the range.

Wholesale prices for the Gold label range from £80 for tops to £150 for dresses, while the mainline ranges from £25 for tops to £69 for dresses.

 

Little White Lies

JQ Jeans

Body sculpting remains at the heart of the JQ Jeans design aesthetic for autumn, with its high-waisted styles continuing to prove popular, according to brand owner Pasquale Orza. He describes the London-based brand’s collection as inspired by “the slim silhouettes of the early 1980s, with rich denim and glamorous jean fabrics”. These include animal and floral prints, although they are relatively subdued. Bottle green, wine red and chocolate brown are some of the key colours, with fabrics including 100% stretch recovery denim and 100% stretch baby corduroy.

Wholesale prices for jeans range from £31.50 for core styles to £45 for fashion styles.

 

JQ Jeans

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