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Pure London Preview: Q&A

With more space for footwear and emerging talent, the spring 15 edition is the biggest yet.

Q&A Julie Driscoll, portfolio director for Pure London at i2i Events Group

Julie Driscoll

Julie Driscoll

What’s new this season?
The show is moving footwear brands into a new [larger and more prominent] area. We are also introducing an emerging brands section into our footwear and accessories hall.

What is the theme?
Architecture, celebrating the synergies between architecture and fashion.

Which brands are you excited to see?
I am always excited to see all the new collections. Last season we introduced some new brands to our Agenda section. All of these, including the likes of Gestuz, Stella Nova, D Efect, Delicate Love and Humanoid proved to be huge hits with buyers, so I’m looking forward to seeing them.

Where’s the best place to wind down after the show?
Many buyers and exhibitors head to the Hand & Flower pub, which is just across the road from the venue [at Olympia in Kensington, west London], and enjoy a well-earned drink after a busy day.

Q&A Kinsie Sidolle, senior sales manager at agency TCA showroom

Kinsie Sidolle

Kinsie Sidolle

Which brands will you be showing?
Coster Copenhagen, Soaked In Luxury, Culture, Silvian Heach, Relish and Sinequanone.

Why did you choose Pure?
It’s the UK’s largest and most influential buying event, and it has helped us grow in the past. A lot of buyers we deal with, from the UK and Ireland, visit Pure and expect to see us there.

What are your expectations?
To write orders and capture new business.

How is business in general?
The climate has definitely improved. We’ve opened some key accounts for some of our brands and are maintaining our customers’ loyalty. We’ve also signed Danish footwear and accessories brand Friis.

Q&A Lis Eriksson, founder of Sewn Agency

Lis Eriksson

Lis Eriksson

Which brands are you showing?
Triwa watches, Sunpocket sunglasses, Hanky Panky underwear, Klear Klutch bags and Swedish Hasbeens footwear.

Why did you choose to return to Pure after a three-year absence?
We’ve heard a lot of positive things about the show and the changes it has been going through in the past season, particularly the footwear and the accessories areas, which are really relevant to a lot of our brands.

What are your expectations?
I’m really looking forward to seeing a lot of potential customers we’ve invited, seeing as Pure has a slightly wider audience than other shows that we usually exhibit at. I am confident we’ll have a great show.

How is business in general?
Business is good. As an agency we specialise in bringing new brands to the UK, some of which are now well established and we are ready to offer a wider distribution for.

Q&A Andrea Wood, senior manager at agency Double H

Andrea Wood

Andrea Wood

Which brands are you showing?
Lavand, Ginger & Soul, PIT, Garcia and Aaiko.

Why did you choose Pure?
We have found the show to be a great success for our brands in the past. It’s an excellent way to see existing customers and new prospects under one roof. The buyers are not only coming to source new brands but also to write orders, which is a great advantage.

What are your expectations for the show?
We are expecting to grow awareness of the brands within the UK market, and increase the orders of existing customers while acquiring new customers for all of our brands.

How is business in general?
We have a lot of loyal customers who value our customer service, and for that reason we are experiencing growth. We understand the market is still tough for the retailers, and as an agency we do our best to work with them to maximise their sales.

Click here to see which brands we think will make a splash at Pure London and why.

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