The former Pussycat Dolls singer Ashley Roberts discusses her new women’s footwear brand, Allyn
You’re launching women’s footwear brand Allyn for spring 17. What was the inspiration behind the brand?
This has been an exciting year designing and launching my own footwear brand. Allyn is my middle name and is very much part of my family as it has been handed down from my dad’s side. Since a young age I have really loved shoes and throughout my career I can recollect moments when I have worn amazing shoes and that has cemented the occasion. I wanted to ensure that Allyn would make any girl look and feel kick ass
Tell us about the first collection
The inspiration for this season was taken from my rock’n’roll father and my natural love of fashion. I have bought together feminine styles with masculine details that really make each piece stand out. Each shoe is named after 1990s icons that have been an inspiration to me, including Prince, Liv and Cindy.
What is your favourite style?
This is so hard. I love all the styles. My favourites are probably Prince, Cindy, Liv, Nikki and Claudia. Liv is definitely going to be my go to summer boot, it comes in two colours and is made from supersoft Italian leather. Nikki will definitely be my staple flat this season. All the styles use premium fabric and are of the highest quality.
Liv boot by Allyn
How will the brand expand over the coming seasons?
I am already working on next season. We will be keeping some of the more popular styles, updating colours and fabrics. We’re looking at cut-out leather, new details and a new style of boot cropped just under the knee.