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Q&A: Andy Dunkley, chief executive of Lee Cooper

British denim brand Lee Cooper was this week bought by licensing group Iconix Brand Group for $72m (£47m) and so Drapers caught up with the chief exec to see what this means for the label.

Q: How did the deal come about?

A: I actually looked at them and spoke to them over three years ago, so I spoke to them and disclosed our strategy and what we were going to do. It’s been a very long process.

Q: How has trade been for the brand recently?

A: We’ve had 20% growth in sales each year for the last three years and it has really excited Iconix about the future of the brand.

Q: So what do your plans for the future include?Are you looking to expand in international markets?

A: We are in markets including Europe, the Middle East and India and still have room to grow in these territories. North America we will look at and see how things go and in South America we already have some discussions in place.

Q: What plans do you have for the UK?

A: We have lots of plans in the UK, but I will update you more when things are firmed up. There is still lots of growth ahead for Lee Cooper. We’ve seen great growth over the last three years and there will be plenty more to come.

Readers' comments (1)

  • Lee Cooper was finished as a credible brand in the U.K when the license was sold to Sports Direct. Now it is cheap tat and workwear. Once you dance with the devil you have to take the consequences.

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