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Reiss Womenswear

Spring 11

The look

Womenswear at Reiss comprises a wide selection of separates and capsule pieces. Standout items include a knitted maxi dress with elbow-length sleeves, a loose-fit silk blouse in indigo and caramel-coloured leather shorts.

The retailer serves up a selection of signature dresses including a sweet prom-style mini dress and a floor-length dress with a low-cut back. Long, silk maxi skirts and loose-fit tailoring also catch the eye as Reiss channels 1970s themes and a minimalist direction.

Key pieces

  • Silk maxi skirts
  • Knitted maxi dress
  • Black mini dress with interwoven décolletage detail

Right for the market?

Reiss will target a wider customer base from spring 11 and so has introduced a wider selection of capsule pieces. The collection stays true to the Reiss handwriting and remains driven by separates and dresses but also features some trend-driven winners including loose tailoring and long-line silhouettes on dresses.

There is plenty in the spring 11 range to attract the sophisticated Reiss customer who is looking for basics. Key season staples include jersey tops, maxi-length skirts and dresses and tailored leather jackets.

Although Reiss had not finalised pricing as Drapers went to press, it is likely the collection will offer more entry-level pricing options than in previous seasons.

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