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Reiss

Spring 10

Looks

Reiss’ is bringing sexy back for spring 10 courtesy of flashes of body con, some statement coral highlights and plenty of sexy shoulders on show. Nautical is out in force on oversized boyfriend blazers in navy with white db buttons (£179) and stripy mini dresses with peaked sleeves (£159). The lingerie theme permeating through the catwalks filters down via lace T-shirts, and this is the first season Reiss has offered a strong holiday story, so chartreuse silk dresses (£169) sit next to waterfall hemmed kaftans and printed bikinis. 1971 has upped its denim content from 15% to 22% and this includes halterneck dresses (£139) and soft denim shirts (£79). Sports luxe pieces are the strongest in the 1971 offering this season, and include soft cotton jersey tops with exposed zips horizontally across the waist and sleeves (£79) and V-neck draped jumpsuits. These are mixed up with rockier pieces such as leggings slashed and criss-cross strapped down the sides and studded leather jackets with tassels cascading down the arms and back.

Key pieces

  • Gold rivet white knit dress
  • 1971 Grey jersey dress with exposed zips
  • Coral 3db boyfriend blazer
  • White lace T-shirt with corset bustier underneath

Right for the market?

This collection is a little hit or miss in terms of its target customer, as while 1971 looks directional and fit for a hard partying biker chick, the mainline veers from super girly frothy layers through to tailored smartness courtesy of cropped slimfit trousers and double breasted blazers. Despite this, this is a strong Reiss offering which ticks enough trend boxes and still keeps a strong individuality from the rest of the high street.

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