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River Island Womenswear

Spring 11

The look

River Island has diluted catwalk trends with aplomb for spring 11. From Dolce & Gabbana’s serene white story to Prada’s stripes, catwalk looks are conveyed with a youthful twist and with bucket loads of River Island’s unique bold and sexy handwriting.

A nomad story features flowing maxi skirts in ethereal chiffon with paper-bag tops, while a white story includes broderie anglaise mini shorts and crop tops with oversized cut-out detail on white pencil skirts.

A Gucci vibe comes to River Island in the form of a brights story, while technical, easy-to-wear sporty pieces also stand out. Particularly fresh is a slub jersey T-shirt with suede sleeves that plugs into the spring 11 trend for mixing fabrics.

Key pieces

  • Chiffon maxi skirt with feather print
  • Sheer, bright purple blouse with breast pocket detail
  • Leopard-print harem trousers
  • Calf-length pencil skirt with cutaway detail

Right for the market?

This is a triumphant effort from River Island and the retailer has been both bold and clever with its catwalk interpretations. As a result the range offers plenty of choice for the core teenage River Island shoppers alongside a more sophisticated and ambitious offer for its older customers.

The collection stands out from its rivals and it is refreshing to see a retailer showing such a high level of confidence with its designs.

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