Inspired by vintage rock and roll stars from Debbie Harry to Cher, Rockins is set to launch its debut denim collection.
The Rockins Denim Collection launched with Matchesfasion.com in mid-September, and will go on sale with retailers including Harrods next month. Originally a silk scarf label, launched in 2014, the new Rockins collection of 30 styles includes jackets, military shirts and skinny waistcoats – hero styles are hand-customised by the label’s co-founder, Tim Rockins, with mother of pearl buttons, chains and vintage patches.
The jeans in the collection come in three cuts, high-rise, mid-rise and low-rise, and are 100% cotton. The denim comes in four pre-washed shades.
Wholesale prices for the collection range from £25 for a plain tank top to £321 for a hand-customised denim jacket.