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Rockins launches denim collection

Inspired by vintage rock and roll stars from Debbie Harry to Cher, Rockins is set to launch its debut denim collection.

The Rockins Denim Collection launched with Matchesfasion.com in mid-September, and will go on sale with retailers including Harrods next month. Originally a silk scarf label, launched in 2014, the new Rockins collection of 30 styles includes jackets, military shirts and skinny waistcoats – hero styles are hand-customised by the label’s co-founder, Tim Rockins, with mother of pearl buttons, chains and vintage patches.

The jeans in the collection come in three cuts, high-rise, mid-rise and low-rise, and are 100% cotton. The denim comes in four pre-washed shades.

Wholesale prices for the collection range from £25 for a plain tank top to £321 for a hand-customised denim jacket.

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