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Scoop International autumn 16: Are trade shows still relevant?

Lucy Walsh  founder of sales agency The Brand Ambassadors  3

Lucy Walsh founder of sales agency The Brand Ambassadors 3

Lucy Walsh, founder of sales agency The Brand Ambassadors: “Yes, they are definitely still relevant. We talk to buyers via social media a lot but you can’t see the quality of the fabrics unless you actually touch them. Most serious shops will go to exhibitions because they can’t afford not to. At the last Scoop I picked up stockists from Glasgow to Devon – I wouldn’t have got those accounts not being at a trade show.”

Tristan Lucazeau  head of sales at Parka London  2

Tristan Lucazeau head of sales at Parka London 2

Tristan Lucazeau, head of sales at Parka London: “Over the last four years the return on trade shows has declined. But in the UK they are relevant, as UK buyers make the effort to attend domestic shows. Internationally it’s pretty poor as fewer UK buyers travel. I’ve even been doing Skype appointments – it doesn’t work for everyone, but it’s beginning to take off.”

Chessie Schwitzer  1

Chessie Schwitzer 1

Chessie Schwitzer, account manager at Claret Showroom: “Trade shows are important, but I think people are being more selective about which ones they are going to.”

Simon Burnstein  2

Simon Burnstein 2

Simon Burstein, founder of The Place boutique in London: “For me trade shows are not for writing orders – but then at The Place we sell just three or four brands. I come because it’s interesting to see what is influencing people.”

Stuart Coombe  Trip Agencies

Stuart Coombe Trip Agencies

Stuart Coombe, director at Trip Agencies: “Yes, trade shows are still relevant and we’re hoping they will become more so because retailers have to get away from the high street and become more unique – [visiting trade shows] is the only way they are going to do that.”

 

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