The hottest autumn 15 womenswear labels on show at Scoop International in London on February 1 to 3.
Italian premium brand Purotatto (meaning ‘pure touch’) launched five years ago and is looking for its first UK stockists this season. The brand’s basics are made from a milk protein fibre (casein), making it soft to touch and suitable for those with certain allergies. This yellow top wholesales for €39 (£29). Aside from basics, standout pieces include a patterned 100% mohair jumper and a grey sweatshirt with pocket detail made from cotton on the front and wool at the back (€99/£74).
Wholesale prices range from €34 (£26) for a basic T-shirt to €160 (£120) for a cashmere jumper.
- +39 380 7576282 Purotatto.com
Johnstons of Elgin
After a successful season in Selfridges, Scottish cashmere and woollens brand Johnstons of Elgin has continued its poncho collection for autumn 15 (£342). Alongside it sits double-faced shawls made from 100% cashmere (£132) and lightweight knits in grey, cream, blue, pink and orange (£111). The range extends to accessories with items such as a tartan scarf (£26.50).
Wholesale prices range from £9.50 for cashmere knitted gloves to £332 for a two-ply reversible cape.
- 020 7227 3131 Johnstonscashmere.com
Showing womenswear for the first time at Scoop, Swedish brand J Lindeberg had a strong outerwear range, including a leather jacket (£210), oversized beige wool coat (£138) and a shearling grey coat (£348). Military green and purple colours featured on a seersucker skirt (£46). The footwear range included fur-topped trainers (£48).
Wholesale prices from £17 for a jersey top to £348 for a shearling coat.
- 020 3645 7845 Jlindeberg.com
A regular at Scoop International, occasionwear brand Bernshaw has used a combination of fabrics
on individual items for its autumn 15 range. Sequins are joined with chiffon, and ribbons with lace, as seen on the black full-length Minelli dress (wholesaling at £160). Other notable pieces include a gold structured dress with geometric side panelling (£107), and a black mesh dress with nude underlining (£142).
Wholesale prices range from £99 for a short jersey and lace dress to £190 for a full-length sequined evening gown.
- 020 7612 0109 Bernshaw.com
Twist & Tango
Swedish brand Twist & Tango has increased its range of accessories, including bags, belts and hats, as well as introducing lifestyle items such as candles. Forest green is a strong colour trend, seen on coats and tops, as well as in prints such as the Cammie blouse in glass print (£35) and Blenda trousers in green painted print (£40). The collection also includes a denim range with zip detailing (£32).
Wholesale prices range from £15 for a jersey top to £139 for a coat.
- 020 7481 2418 Brandnational.co.uk
Introducing new print designs this season, Goat’s collection features bright pops of colour among more muted fern and damson tones. Eye-catching pieces include palazzo pants in burgundy made from lightweight wool crêpe (£136) and a jacquard jacket in silver and black (£221). A graphic stripe print is also new and can be seen in green on a dress (£164).
Wholesale prices range from £55 for knitwear to £318 for a coat.
- 020 7487 3401 Goatfashion.com
“Overall I’m quite impressed, it seems simple and classic. Everything seems higher quality this season. We don’t often buy at the shows themselves - we try to follow brands for a couple of seasons to see if there is that progression.”
Ryan Johnson, director of Woods Designer Clothing in Maidstone and Chatham, Kent
“I’m thrilled with how it’s going so far, people have said it’s the best show we’ve ever done. The reaction to having a second show to coincide with London Fashion Week has been positive. With one date there were always some collections and brands I missed. I think there will be different brands and buyers at each show.”
Karen Radley, founder and managing director, Scoop
“We’ve being coming to Scoop since it opened. It feels like there’s more of a buzz this season, because there is more here. It was a pain getting into a cab to go to the other location - this is much better. I’m looking for something different, and for jewellery.”
Sam Rolfe, owner of contemporary womenswear boutique Concrete Catwalk in Leigh-on-Sea, Essex
“It’s brilliant to be in one venue. We come as some international brands don’t have UK showrooms or agents, so we do place orders. We’re trying to find something exclusive, as well as more established brands for the website. It launched a year ago and we’re trying to evolve it so we’re buying for it separately.”