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Seven activewear brands to bet on

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Drapers’ pick of the brands to note in the booming athleisure sector, from sustainable style setters to technical performance pioneers.

All prices are wholesale

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Born Nouli

Born Nouli focuses on creating bold-print leggings that combine performance with playful prints and sophisticated styles. Its high-performance fabrics are breathable and sweat resistant, and feature compression technology and four-way stretch. Designs come in leopard, camouflage and palm prints in subtle midnight navy hues.

The brand was founded in January 2017 by former recruitment professional Hayley Measures and showed at Pure London this year for the first time.

Prices range from £22.50 for sports bras to £32.50 for leggings

07968 056631

Every Second Counts

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Every Second Counts

Pilates instructor, marathon runner and former fashion director Sally Dixon set up Every Second Counts in response to her desire for greater access to stylish activewear. The men’s and women’s wear brand creates high-performance, subtle and chic activewear that is designed in the UK and made in Portugal.

The brand has slowly gathered a cult following thanks to its growing network of influencers in the wellness social media sphere and its accessible, minimal designs.

Prices range from £5 for socks to £43 for reflective leggings

020 3176 9368


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Yoga mat maker Manduka branched out into activewear after 20 years, when it launched women’s and men’s yoga clothing in 2017. The US brand is now focusing on growing its European stockist base.

The collection uses recycled polyester, organic cotton and plant-based fabrics in a range that is high performance, but also geared to be comfortable in day-to-day wear. While originally designed for yoga, the brand’s creations have gained a firm following in the wellness community.

Prices range from £36 for tank tops to £80 for trousers and leggings


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Tapping into the trend for logo-mania and streetwear-inspired activewear GymVersus creates minimalist, high-quality designs in monochromatic tones. Men’s and women’s wear styles are sporty, casual and 1990s influenced, hence the grey marls and soft shapes.

The spring 19 collection features summery, bright white print leggings and casual athleisure separates. The latest campaign focuses on promoting a sense of community and activity, and aims both to celebrate sport and encourage participation

Prices range from £15 for a sports bra to £35 for a luxe pullover

07447 066691



Yogawear brand Starseeds focuses on slow fashion, taking a sustainable approach to activewear. All clothing is made with organic, natural fibres such as cotton and bamboo.

The collection is designed in London and tested by professional yoga practitioners. Ethical production takes place in eastern Europe and Portugal. The brand makes activewear for men and women in a series of dark and neutral colourways, which are modern and minimal.

Prices range from £15.33 for a bamboo tank top to £35.94 for unisex cotton trousers

07503 681363


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Former Russian model and mother of two Tatiana Korsakova had a goal of creating luxurious, stylish and glamourous activewear when she set up Vaara in 2017.

Colour block designs and body-skimming shapes make this a brand beloved of the “yummy mummy” crowd, and a rising name in the super-luxe, style-led performance activewear set.

Product is designed to be worn to the school gates, and then to the gym. Italian performance fabrics, chosen for breathable and moisture-wicking qualities, form the core of the materials.

Prices range from £26 for a bralette to £84 for a bodysuit

020 3227 4970


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Vyayma is championing the sporting sustainability movement that has been gaining momentum with the rise of the wellness sector.

It launched in the UK in autumn 2017, and is produced in Portugal to strict ethical manufacturing and sustainability standards using natural materials such as Tencel, and Cupro – a regenerated cellulose fibre – both of which are made in a “closed loop” production system.

The designs are sophisticated and bold, and include monochromatic pieces alongside eye-catching animal prints.

Prices range from $17.50 for knickers to $162 for a bomber jacket

+1 971 337 4403

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