Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Shopwatch: Franklin & Marshall

Franklin & Marshall’s first UK store aims to prove the brand’s talents stretch further than sportswear.

The first UK Franklin & Marshall store is showing consumers that there is more to the varsity-inspired Italian brand than sports sweats and hoodies. Flanked by Speedo and Havianas, the 1,720 sq ft store at 47-49 Neal Street in Covent Garden has six staff The varsity heritage is evident, with US-influenced sports memorabilia and imagery used to great effect. On the first floor customers will find the men’s collection, which accounts for about 70% of turnover.

Here, the logoed sportswear sits alongside more subtle pieces such as chinos. Prices range between £68 and £98 for shirts, £84 and £189 for jackets and from £34 for T-shirts.

A central stairwell leads down to the women’s range where tops are priced from £29 and a baseball jacket is £104. The UK accounts for about 15% of total sales, and globally wholesale represents about 70% of turnover.

Speaking to Drapers, Franklin & Marshall communications and PR manager Max Menegazzi says the opening will help expand its presence in the UK: “People tend to associate the brand with sportswear, and stockists buy into the pieces is known for. This store will help us communicate what the brand is all about.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.