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Short Order: Add-Ons

Gifts Galore: Christmas is approaching fast, but there’s still time to order in a sackful of accessories to get your customers spending.

Buyer Views

Sam Brightmore
owner of lifestyle store Bottega in Tarporley, cheshire

We begin to plan for Christmas from January as it’s our most successful trading period, though we mostly buy the stock from June onwards. Obviously, hats and scarves do incredibly well and we have hand-knitted socks and tables full of fun Christmas stocking fillers from £5 to £20. We literally become a one-stop shop at this time of year.

 

Sam Brightmore

Sam Brightmore


 

Pippa Sandison owner of womenswear retailer
Boudoir Femme in Cambridge

We’re buying into accessories, especially leather gloves, which are great for gifts. We allocate our in-season budget for that busy period at the beginning of the budgeting year, but we don’t actually commit to buying until nearer the time as you are always tempted by new fun gift ideas.

 

Pippa Sandison

Pippa Sandison

 

Luke Conod managing director of young fashion independent
Fit in Hereford

We always ramp up accessories and gifts at this time of year and have a full range of belts, hats, gloves, scarves and all the usual from our key brands. However, it’s the techy gifts of headphones and iPhone cases that have been selling well over the past few years. In fact, we now do our own range of iPhone cases that we sell all year round.

 

Luke Conod

Luke Conod


 

Sophie Brown co-owner of womenswear independent
Bod & Ted in Tunbridge Wells, Kent

We sell a lot of scarves. Silk and wool scarves are perfect for customers looking for a more luxurious gift, or to brighten up a simple outfit for themselves. We tend to plan our Christmas gift buying in September, or obviously earlier when they are forward order. But we also like to react in season to what our customers are buying.

 

Sophie Brown

Sophie Brown

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