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Short-order labels target overseas expansion

Henleys founder Ben Luscombe is plotting international growth for his three short-order brands as their ranges are expanded for spring 13.

Bewley & Ritch, Jiggler Lord Berlue and The £26m Project do not have an international presence but will aim to move into North America and Australia this year.

Laura Brocklebank, sales manager at owner The Lacamanda Group, said: “These brands will sell well in these countries.”

The Manchester-based brands have grown their ranges for spring 13. The £26m Project launched as a graphic T-shirt collection for the current season but is adding polo shirts, T-shirts, tracksuit bottoms, sweatshirts and zip-through tops for high summer. Wholesale prices range from £10 to £26.

“It’s great because the buyers are really buying into the whole range,” said Brocklebank. The £26m Project also plans to launch womenswear.

Men’s young fashion label Bewley & Ritch, which launched for spring 12, has also upped its offer for spring 13 by adding new categories including sweatshirts, denim and smarter shirts. Wholesale prices range from £20 to £35.

Shirt specialist Jiggler Lord Berlue, which launched at the same time as Bewley & Ritch, has increased the number of styles, with wholesale prices between £20 and £35.

Much of the production for the three brands is carried out in Turkey.

Henleys retail arm was put into administration by Luscombe in 2011, before the rights were acquired by JD Sports Fashion in September 2012.

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