As short-order menswear brands up their game, here are the ones separating the men from the boys.
Friend or Faux
The tropical trend seen across womenswear carries over into menswear at Friend or Faux. Graphics are loud and proud throughout much of the range on T-shirts and vests, but the real winning pieces use Hawaiian prints on polo shirts and turned-up hems on shorts. Details such as mismatched fronts and backs on T-shirts or contrasting pockets highlight that this is a well thought out collection with some real style.
Prices: £10 to £18.
Contact: 020 7739 7620
New for spring 13 is streetwear brand Known, whose range comprises clean graphics with roots grounded in urban music. Logos are emblazoned across high-quality caps, T-shirts and jumpers. The key is its simplicity, which lends itself to a pared-back cool that is all too often rare among streetwear labels.
Prices: £8 to £27.
Contact: 07973 184471
Your Own Clothing
With a look book modelled by rapper Tigger Da Author, you know Y-O is going to have something cool to offer. The brand describes itself as inspired by, among other things, Japanese street style, electronic vibes and hedonistic sunsets, but despite the somewhat confusingly bold premise, spring 13 offers some unusually pared-back styles. Short-sleeved shirts, polos and jackets with a smart edge represent a shift away from the previous emphasis on loud, graphic T-shirts.
Prices: £8 to £22.
Contact: 07771 981381
This heritage-inspired brand offers menswear and womenswear, but its men’s offer really stands out this season. Print features heavily, with standout items including T-shirts and jackets with contrast sleeves. Hints of camo across smarter blazers and jackets provide a quirky alternative for daywear and a change from the standard heritage fare.
Prices: £4 to £17.
Contact: 07712 522874