The key short-order trends for spring 13 bring a fresh, fun look to familiar styles.
From the unpredictable weather to the rapid turnover of trends, short-order brands continue to be vital for keeping stock fresh. But never have they been so important, with indies telling Drapers that spring 13 has been the season they’ve put aside more budget for in-season buying than ever before, allowing them to react to sudden changes in trading conditions.
It’s essential for stores to be able to top up their key items or order new pieces to cater to the ever-changing needs of their customers.
Womenswear in particular is now more trend-driven than brand-driven, so we’ve analysed the major trends for the spring season. For menswear, the customer is often more loyal to a label, so we’ve picked four of the best names in short order for a closer look.
Here’s what should be on the savvy buyer’s short-order radar for spring.
Where social media leads, the fashion crowd follows, and the Tumblr trend for quirky, artistic and fantasy graphics and Instagram-style filters has now gone mainstream. Pastel colours in dip-dyes flourish, with floaty fabrics lending a youthful spring feel, ideal for the season.
Florals may be less than ground-breaking, but they take on a jungle twist this season. Green is the predominant shade, with the vivid hue making a strong comeback for dresses that can work for day or evening. Large prints in clashing shades of pink create a vibrant, rainforest vibe.
Separates continue to dominate this season, with full-circle skirts at the forefront. Wide skirts work well for young fashion daywear, with faux leather adding an edge to the girlish shape. Prom-style dresses remain strong for eveningwear - the bigger the skirt, the better.
Nodding to vintage, wallpaper patterns are on the rise, with repeat prints on dresses and separates. This is a trend that is defined by girlishness, featuring pastel colours on cream backgrounds and soft silhouettes. Dresses are full skirted and high necked, emphasising the patterns’ 1950s origins, while separates such as jumpers and shirts add a modern slant to the look.
Animal print takes an ironic turn, with unexpected combos updating the trend. Patchwork shirts of clashing prints and colours look fun, with their ‘so bad it’s good’ aesthetic reminiscent of early 1990s Versace. Elsewhere, the trend for printed trousers continues, with snakeskin or leopard print remaining strong for separates.