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Short-order spring 14: Womenswear Focus

Stay one step ahead of the trends this spring with these head-turning quick-response collections.

Lavish Alice

Lavish Alice

Lavish Alice

Jumpsuits and dungarees have been added to Lavish Alice’s collection for spring, with an eye-print jumpsuit and floral-print playsuit the best-selling pieces so far. The brand is also pushing a sportier vibe, with cropped grid-print blouses and simple colour-blocked shift dresses in white, navy and silver looking a little edgier than the girlier pieces of previous seasons. Next, Ark and Lipsy have recently taken on the label. Represented by Indigo Cult, wholesale prices start at £6 for basic tops to £20 for dresses.

020 7253 5552 www.lavishalice.com

Daisy Street

Daisy Street

Daisy Street

Having previously been sold exclusively via its own website, Daisy Street has been wholesaling since last summer and stockists include Asos. The young fashion brand continues to develop its offer, and has extended its casualwear, which includes basic tops and skirts wholesaling from £3. Baby doll and oversized smock dresses have proved popular, as well as varsity-inspired oversized T-shirts, and tartan and gingham pieces, with wholesale prices topping £15 for a jacket.

0161 883 0047 www.daisystreet.co.uk

Closet

Closet

Closet

For spring 14 Closet has increased its separates offer, with buyers so far favouring its midi-skirts and collared tops. Elsewhere, more occasionwear pieces have been added, which make use of jacquard fabrics and details such as trims on dresses and tops. Key colours include pinks and blues, with prints such as floral repeats. UK stockists include Dorothy Perkins, New Look and House of Fraser. Wholesale prices start at £9.50 for separates, rising to £18.95 for dresses.

020 8983 7534 www.closetclothing.co.uk

Forever Unique

Forever Unique

Forever Unique

Colour is king (or queen) at Forever Unique this spring, with an emphasis on bright options including neon and aqua tones, as well as digital prints, which have been introduced for the first time and are particularly eye-catching on dresses.

Bestsellers so far have been jumpsuits, although demand for more heavily embellished occasionwear has also been strong. As such, the brand has introduced some premium eveningwear, with wholesale price points topping £250 for the most embellished pieces.

Elsewhere, entry prices are around £36 for separates. The full 200-piece collection is available to buy now.

0161 836 5200 www.foreverunique.co.uk

Vesper

Vesper

Vesper

Dress brand Vesper is experimenting with brighter colours, from lime to watermelon pink. On entry-price dresses, skirt lengths have been shortened for a younger shopper, although below-the-knee options are still available. Panelling and lace detail have been increased to meet demand for summer occasionwear. Dresses wholesale from £16 to £23.

0333 577 7212 www.vesperdresses.com

Neon Rose

Neon Rose

Neon Rose

This young fashion brand launched for spring 13 and already counts House of Fraser, Joy and Ark among its stockists.

For spring 14, it maintains its fun, girly aesthetic, with key pieces including maxi skirts, cropped tees and kimonos.

Standout prints are a marbled design and a sketched monochrome effect, which have sold well on shirts and dresses.

Denim pieces including wrap skirts and acid-wash body-con dresses are also popular. Represented by Red Alert, wholesale prices range from £6.50 for an acid-wash T-shirt to £14.30 for a printed bomber.

0161 235 5289 www.neonrose.co.uk

Little Mistress

Little Mistress

Little Mistress

Vintage styling is the major inspiration for Little Mistress, with a 1960s theme for the spring drop and then a 1950s-inspired collection for summer. Jacquards and lace work (left) are used across girly dresses, with embellishments key for party dresses, and a slightly more modern, sportier theme also comes into play on fit-and-flare dresses and tunics. Shift dresses have sold well so far. Wholesale prices start from £17.30 for fit-and-flare dresses, rising to around £60 for all-over hand-embellished dresses.

020 7436 8332 www.little-mistress.co.uk

Almatrichi

Almatrichi

Almatrichi

Spanish label Almatrichi has added jersey fabrics to sit alongside its super-stretch cotton offer, as well as a wider variety of new dress shapes. These include more pared-back daytime styles in maxi and knee lengths . The brand is looking to pick up 35 UK stockists this season on top of its current 75. The inclusion of jersey options has seen starting prices cut by about 20%, with tops from £14, and dresses from £17 to £36. Almatrichi is represented by Love Brands.

020 7702 0203 www.almatrichi.com

Emily and Fin

Emily and Fin

Emily and Fin

This UK label has introduced on-trend longer-length dresses and skirts in a bid to widen its customer base. Its signature vintage styling features details such as full skirts, pleats and bows on feminine pieces. Polka-dot dresses and botanical prints have been selling well in a range of colours from pastels to deeper blues and reds. Other highlights include fabrics printed with fun summery motifs such as ice lollies. Wholesale prices from £10 for tops to £28 for dresses.

020 7812 9992 www.emilyandfin.co.uk

Sugarhill Boutique

Sugarhill Boutique

Sugarhill Boutique

Buyers told Drapers they are focusing on transitional pieces this season and Sugarhill Boutique has kept ahead of the game by introducing a small transitional spring range featuring knitwear.More casual styles are also included, such as smocks and sweatshirts. After a successful show at Who’s Next in Paris, popular pieces from the main summer collection include the Dahlia dress and Palm Tree dungarees. Wholesale prices range from £12.50 for a blouse to £24.60 for a blazer, with a 2.8 mark-up.

01273 911393 www.sugarhillboutique.com

Vila

Vila

Vila

This year’s second short-order range from Vila has a March to May delivery and a ‘Tropical Tahiti’ theme. Top sellers include a playsuit, while the signature sporty vibe comes through on embossed sweater tops and skirts. The Danish label is growing its UK stockists - Atterley Road and Hoopers are among the newest. Wholesale prices from £25 for dresses and blouses, to £100 for outerwear.

07896 656725 www.vila.com

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