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Six of the Best

Love Brands and Reef Agencies talk us through some of the most popular pieces in their showrooms right now.

Doug Thomas
Partner at Reef Agencies

Michael Shalders

Michael Shalders

1. Smash Barcelona
Africa maxi dress, £18

“We’ve had a great season selling maxi dresses, none more so than this from Smash Barcelona. No one can resist a bit of ‘animal’ and at £18 it is everyone’s favourite. Smash has been in our showroom for four years and developed into a collection with real energy and flair through new product areas such as knitwear and outerwear, and also a more cohesive collection with prints being run in stories.”

2. Uldahl
Sam long-sleeve knit, £35

“This is our first season with Danish brand Uldahl and buyers have been impressed with its balance between individuality and commercial appeal. Uldahl has strength in easy-to-wear summer knits such as this long-sleeved style. The market moved to trans-seasonal pieces a few seasons ago, as they are seen as less weather dependent so less risky, and this style has been particularly popular.”

3. Skunkfunk
Birjinia organic cotton dress, £23

“Skunkfunk from Bilbao in Spain is renowned for its ethical stance using organic cotton, sustainable linens and recycled Tencel and polyester. Customers are seeing the strength of the brand as a lifestyle offer and we are seeing amazing growth. Lifestyle is all over the shop floors with brands such as White Stuff, Seasalt, Joules, Braintree and People Tree, but very few offer a trend-led edge to their designs or the depth of sustainability that Skunkfunk does.”

4. NÜ by Staff Woman
Sequined embossed Aztec waistcoat, £43

“We’ve never experienced a brand grow so quickly as Nü by Staff Woman; we’ve carried it for two seasons and now have more than 50 UK accounts. Buyers love the individual nature of this Danish brand, which guarantees standout product. With a touch of bohemia and great innovation, this viscose wrap waistcoat with embellishment and a tie front typifies that look.”

5. Jonny Q Jeans
Penelope jean, £43

“Penelope is one of our bestselling styles, featuring a slim fit, a four-piece waistband and soft fabrics. In the market there is a lot of cheap, moderate-fitting denim or the ‘LA jeans’ starting at £180 retail and rising to £300. There is not much at £90 to £120, which is where Jonny Q sits and why buyers have responded so well.”

6. Anonyme Designers
Floral drawing skirt, £22.50

“Rome-based Anonyme is very easy to sell. The collection has a variety of lengths and shapes, making it versatile for different ages. Multi-branded boutiques can sell it to many consumers as it is easy to wear, feminine, at very good prices and offers a superb three-times mark-up. This floral drawing skirt is typical of its style.”

Suite 310, Metropolitan Wharf, 70 Wapping Wall, London E1W020 7702 0203


Doug Thomas
Partner at Reef Agencies

Doug Thomas

Doug Thomas

1. Circolo 1901
Mini check 2SB blazer, £108

“This Italian brand is new to the UK for spring 15. It has been picked up by many premium independents, including Lewis Yates in Billericay, Essex, Pure in Aberdeen and Sarto in Stratford upon Avon. Buyers have commented on the expert cut of the jackets and the incredible comfort, due to its Lycra content. Circolo has developed a unique way of printing onto jersey fleece so it looks like wool or linen. Tailored jackets have been very strong for the past two seasons.”

2. Jeffery-West
Muse Scarface monk-strap shoes, £68

“Monk-strap shoes have sold very well for Jeffery-West for the past few seasons and are now a core part of the collection. This Scarface model is a great development - it has rich colour tones, a lizard print tonal contrast and has been one of the first styles selected by buyers.”

3. Logoshirt
Mickey mouse retro print T-shirt, €9.99 (£8)

“German brand Logoshirt is always available from stock and is good for short order. Bold comic strip T-shirts are on trend for next year
and this retro Disney print has been selected in the unisex fit by buyers. The Marvel range of superhero T-shirts featuring Captain America and Iron Man have also been very popular due to the recent films.”

4. Guide London
Mini floral-print shirt, £26

“Printed shirts from British label Guide have been standout pieces for buyers for next season and this is one of the most popular. It is pure cotton, sateen print, with contrast stitching on the buttons and placket. Retailers achieve a three-plus margin with it which they particularly like.”

5. Goorin Brothers
De la Reina pork-pie hat, £12

“Following its reintroduction into the UK two years ago, Goorin Brothers from San Francisco has been going from strength to strength. The hat brand has heritage, having been a family-owned company since 1895, and provides great market prices with in excess of 80 styles per season. Buyers have ordered this pork-pie hat, which is straw with a paper ribbon trim, as they particularly like the colour. Hats have generally been very strong recently.”

6. Jeffery-West
Death Moth Gibson, £94

“This Goodyear-welted Gibson shoe, with red stitch and natural sole edge, features the signature Jeffery-West toe punch. It has been picked up as a great alternative to brogues for next season, which are still strong in sales but buyers want something fresh. It also has a little touch of the English brand’s decadence and is a slightly smarter collection than others on offer.”

Reef Agencies, 109a Great Titchfield Street, London W1W, 07850 975689


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