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Spanish footwear brands eye indies

The UK distributor of footwear brands Unisa and Victoria is looking to ramp up sales for autumn 13, following an expansion of its local team.

Courtney Webster was appointed to the newly created role of sales executive at JTA Distributors last week, focusing solely on Spanish brand Unisa. She joins Dave King, who was recruited as sales manager from shirt retailer Thomas Pink in August.

Webster, previously a showroom assistant at Ralph Lauren, will primarily be responsible for driving sales of Unisa’s women’s and children’s ranges.

King said JTA Distributors was looking to increase the number of indie accounts by about 10% across both collections for autumn 13.

Unisa has about 150 stockists in the UK, and will be shown at trade shows Pure London, Micam, GDS and The Kensington Shoe Event.

King is also hoping to increase uptake of Spanish plimsoll brand Victoria in menswear indies.

“I hope the success of brands like Converse and Superga will show menswear stockists they can take on Victoria and do well with it,” he said.

Wholesale prices for Victoria range from £8 to £28, while Unisa runs from £45 to £70.

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