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Spring 15 short order: womenswear smart buys

Whether it is summer party dresses or holidaywear, bolster your spring 15 selection with these in-season items that are available from stock.

Mood of the market

Sofia Strazzanti, director of Innocenza Fashion Agency, which represents Gestuz, Ilse Jacobsen Hornbaek and Munthe

“We’ve seen a high number of requests for transitional product. At the same time buyers have been looking for standout designs that are wearable now but also for when the temperature warms up. Prints, feminine colours and day-to-evening dresses have been the most popular styles.”

Daniella Alves Braithwaite, director at agency Somewhere London, whose brands include Baum und Pferdgarten, From St Xavier and Sol Sana

“We’ve seen an increase in buyers looking for short-order brands, in particular for spring when the weather is so unpredictable. For short order they are looking for well-priced product to react to seasonality and plug any gaps. The three-month heatwave in 2014 meant many Sol Sana stockists sold through quickly on their forward-order sandals and we did not have enough stock to replenish. We’ve learnt for 2015 and bought additional stock of our top 10 best-selling styles.”

Ash Kumar, founder and creative director of young fashion brand Native Youth

“We’ve been continually asked for a [womenswear] brand that could offer product a little different to the usual UK ladies’ look of party dresses. Knowing we work in season has helped buyers manage budgets so they can place [orders] closer to season rather than tie up their budgets so early on.”

Louise McNaughton, director of womenswear brand Wolf & Whistle

“We’ve found boutique buyers like to order in season on short order and we hold a small amount of stock to allow buyers to do this. We also deliver our collections in four drops so there is constant newness. We’ve also found buyers are more in tune with their customers and sizing so we do not sell in packs, allowing buyers to order what they need.”

Clare Serjeant, owner of men’s and women’s store Fox & Feather in Bristol

“The majority of our business is still short order. The only brands we forward order are the ones we absolutely have to, which is about 30% of our business. Our short-order buying has slightly increased as seasonal weather trends have such an impact. Also we really want to be flexible to take on new brands as they emerge. We look for climate-appropriate styles that can be worn straight away, and flash trends that may not stick around from one season to the next.”

 

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