The menswear and womenswear collections at Joules have been split into two distinct stories for spring 16.
For menswear, these are Get Up and Go, an outdoorsy range punctuated with checks and stripes, and To the Sea, a nautical-inspired collection in a palette of turquoise, yellow and apple green. Womenswear is split into London in Bloom, which is inspired by the city’s flower markets, and Beside the Seaside, a more relaxed, casual collection with lots of stripes and a soft ‘Salcombe floral’ print.
Menswear wholesale prices range from £10.40 for a printed T-shirt to £54.20 for a waterproof mac. Womenswear starts at £6.25 for a vest top, rising to £57.95 for a waterproof parka.