German contemporary label Strenesse will expand its womenswear stockist base as it celebrates 25 years in the UK market this year.
The brand, which has two womenswear collections – the Strenesse GS mainline and diffusion range Strenesse Blu – is looking to increase its stockist numbers by aiming for premium indies and department stores such as Harrods, Harvey Nichols and Selfridges, although it declined to give any targets.
The brand already has 15 UK stockists including occasionwear indie The Clothes Room in Harrogate and womenswear boutique Claudia Sebire in London.
Strenesse chief executive Luca Strehle said that, due to the tough economic climate, the brand had scaled back its presence in the UK over the past 10 years, but was now looking to build it up again and may even open a standalone store.
“We would love to open a store here,” said Strehle. “London is a gateway to Europe and we need some presence and visibility here.”