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Sustainable futures: the brands to know


Drapers’ pick of the newcomers to note and the names making waves in the thriving sphere of sustainable fashion.

All prices are wholesale


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Toting the strapline “ethics and aesthetics”, Danish lingerie and swimwear brand Underprotection was launched in 2010 and is making its UK debut for spring 19.

The brand uses sustainable fabrics, including recycled polyester made from plastic bottles, recycled wool, organic cotton, cellulose-derived lyocell, as well as a milk-based material: a silk-like fibre made from proteins extracted from sour milk. Styles are playful and sexy, ranging from floral pyjamas to slinky lingerie, and are made in a small factory in New Delhi, India.

Prices range from £12 for briefs to £62 for a kimono

07801 759852


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German men’s and women’s brand Armedangels has made huge strides in designing and producing sustainable fashion since it was founded in 2007. The business has a strict foundation of no wage slavery, no extreme chemicals and no mass production.

Since the brand’s inception, it has produced more than 3.4 million garments with more than 1.4 million kg of organic cotton fibres.

Organic materials and fair working conditions underpin the business. The styles are classic and timeless – for example, striped T-shirts, shirts and dresses.

Armedangels recently launched in John Lewis and has more than 1,000 points of sale globally.

Prices range from £15 for T-shirts to £41 for denim

+44 7903 817080


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Luxury-bag brand Mashu’s sculptural, contemporary creations are focused on the use of vegan and cruelty-free materials with a minimal environmental impact. The bags are made from a sustainable, non-toxic PU with linings made from recycled polyester fibres and plastic, and handles made from “bio resin”, repurposed wood and brass. The business aims for minimal dependency on natural resources to reduce its carbon footprint and ensure it operates ethically.

The bags are redolent of the art deco and art nouveau movements, and take a playful and sophisticated approach to sustainability. Product is designed in the UK and manufactured in Greece.

A UK ecommerce site is launching this month.

Prices range from £115 for smaller styles to £178 for large shapes

020 7254 9884


By Far

Anelia pink suede

Premium footwear brand By Far produces shoes from a small, family-run factory in Bulgaria, using high-quality, sustainable leathers and suedes salvaged from luxury Italian factories.

The Bulgarian business was founded in 2016 and creates experimental, sculptural women’s footwear designs ranging from slingbacks to mules, boots and sandals.

Prices range from €150 (£131) for a sandal to €154 (£135) for a mule

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Justine Tabak

Designed and manufactured entirely in the British Isles, in London and Scotland, using luxury British fabrics and local manufacturers, Justine Tabak’s womenswear designs are inspired by British heritage.

With whimsical designs featuring classic floral and gingham prints, its styles are relaxed, oversized and subtly bohemian. Dresses are a highlight, in long lengths with subtle ruffles and tie detailing.

Inspired by her grandfather, who was once a tailor in London’s East End, Tabak initially studied at the Royal College of Art. She founded her eponymous brand in 2016, following a career that included stints as head of design for LK Bennett and creative director of Boden – a position she held until 2015, when she left to establish her own brand.

Prices range from £70 for a top to £140 for a maxi-dress



Founded by Tahitian ex-surfer Hanalei Reponty, and based in California and Australia, surf and swimwear brand Abysse is launching into the UK wholesale market for spring 19.

The collection features swimsuits, bikinis and wetsuits in bold colours and prints, reflecting Reponty’s own love of the ocean, as well as her desire to create practical and fashionable, sustainable sports swimwear.

Handmade in California, all materials are eco-friendly. Wetsuits are made from neoprene that uses limestone, rather than petroleum.

Activewear and swimwear are made from recycled nylon made from abandoned fishing nets.

Prices range from £38 for bikini separates to £92.50 for one-piece styles

020 7613 5551

Bethany Williams


One of London’s up-and-coming menswear designers, Bethany Williams creates clothing that also communicates sustainable and ethical messages.

Clothes are made entirely in the UK from recycled and sustainable materials – including buttons crafted in the Lake District from trees the business plants itself.

For her latest spring 19 collection, which was presented at London Fashion Week Men’s in Charing Cross Library, Williams wove textiles from book-waste materials and created an oversized, homespun aesthetic.

Bright colour threads detailing distressed denims and chunky knitwear were highlights of the collection, which was produced in partnership with publisher Hachette UK and the Quaker Mobile Library.

Prices range from £75 for a T-shirt to £1,200 for a woven jacket

07564 011338


Click here to download Drapers’ special report on sustainability, exploring the systemic change that needs to occur as fashion moves from a linear to a circular model.

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