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Tesco F&F

Spring 11

The look

Tesco backs two main themes for spring 11. Ethnic design influences come via a Marrakech-inspired trend story, while a boho vibe is channelled through a retrospective look at the Woodstock music festival. A feminine and floral theme underpins the collection, with ladylike looks inspired by Grace Kelly also making a triumphant showing.

Harem trousers and voluminous blouses in orange, terracotta, and cream add movement while bold paisley and floral prints are employed on 1970s-inspired maxi dresses. Staple denim waistcoats, jeans and tailored shorts also feature. Utility jackets give the range a tough, modern edge while dainty dresses, full skirts and accessories including wide-brim hats add a feminine touch.

Key pieces

  • Brown jumpsuit with button detail at £25, with trilby (£7) and sandals (£8) to accessorise
  • Floral-print harem trousers, £16
  • Paisley-print maxi dress, £16
  • Knitted dress, £18

Right for the market?

The F&F collection features some of the key spring 11 trends and has combined basic everyday items with fashion-forward pieces. Younger F&F customers - who predominantly buy online - canopt for pieces such as the 1970s-inspired jumpsuit, while the older customer can opt for classic floral print dresses. Prices are good value while parts of this collection would not look out of place against the likes of New Look.



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