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Tesco

Spring 10

Looks

With a trend-led and youthful verve that will send shivers down the spines of its value led rivals, Tesco’s spring 10 womenswear racks up a motherload of cheap chic wardrobe fillers taking inspiration from street and catwalk looks. Tops from £10 include washed down tie dye vests, cropped swing sweat tops, striped vests, sequin hotpants, chambray shirts and ditsy floral camisoles. Stonewashed denim is used on bib-front dresses, playsuits and hotpants while a swathe of ditsy print dresses, paint-splash camisoles and bright cotton shorts are pretty weekend fare. More sophisticated are the grey db blazer (£30) and nude playsuit (£20), bow-detail skirt (£20) and batwing scoop neck blouse (£10) – all versatile enough to swing from office to bar while lace and brocade jackets add a premium look at playground prices.

Key pieces

  • Mutl-coloured sequin dress
  • Acid swirl print jumpsuit
  • Pastel checked cotton sundress
  • Denim biker jacket

Right for the market?

The development of the online Direct portal has meant that Tesco can unfetter its design creativity from the demands of shopfloor and it shows. This – at least according to the press preview – is a much more directional range that lines up against the likes of New Look. Expect to see more Tesco womenswear in consumer glossies’ fashion shoots after the cooing that went-on over the press day rails. On top of all this the launch of F+F Couture adds a catwalk-derived premium arm to the range – this is genuinely new territory for Tesco and will be a toe in the water for premium prices from £50 to £140

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