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The big question at Moda autumn 17: Are prices rising?

Drapers took to the aisles of womenswear, menswear, accessories and footwear show Moda to ask whether brands are having to raise prices to compensate for the weakness of sterling.

Neil smith

Neil smith

Neil Smith, UK country manager, Bjorn Borg

The brand is Swedish, so the drop in the value of the pound hasn’t really affected us and both the international and UK market are still doing well. We haven’t had to raise our prices, which is good, because I know a lot of brands that have had to. 

 

 

Sam blake pictured with faye hindley

Sam blake pictured with faye hindley

Sam Blake, agent, Love Brands

Everyone is talking about the drop in the value of the pound and the impact the weaker currency could have on prices, although I think that’s across all industries, not just fashion. Having said that, people are still buying, even if it is a bit nervously. It is definitely on people’s radar.

 

 

Kam Sahotra, technical director at Alan Paine

Kam Sahotra, technical director at Alan Paine

 

Kam Sahotra, technical director at Alan Paine

We’ve raised prices 7% on 20% to 30% of the range. This is not only happening to us, though, and we have to continue to service our regular and new customers, too. Other brands in the market are planning to do the same thing. It’s just a standard thing everyone has to do.

 

 

Marc Querol, brand and marketing manager for Double H Agency

 

Marc Querol, brand and marketing manager for Double H Agency

We are raising prices maybe about 5% or 6% just to cover things like supplier and delivery costs because we don’t know how the exchange rate will change. It was 7% less expensive [because of the value of the pound against the euro] to sell our European brands in the UK last year, now it is 2%. 

 

 

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