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The big question at Pure London autumn 17: Are prices rising?

Drapers asked exhibitors at the autumn 17 edition of Pure London whether currency fluctuations were impacting sales.

gad benichou ceo la squadra

gad benichou ceo la squadra

Gad Benichou CEO, menswear brand La Squadra

“Most of our customers are new for this season, so while prices are a bit higher it hasn’t really affected us too much. We give our prices in euros, and while the first day at the show has been admittedly slow, we haven’t had any complaints from new customers in terms of price.”

 

 

 

kerry lancaster uk sales manager for womens for mens and womens brand wesc

kerry lancaster uk sales manager for womens for mens and womens brand wesc

Kerry Lancaster UK sales manager, women’s, for men’s and women’s brand Wesc

“Prices have gone a bit higher as result of the currency fluctuation, but people don’t seem to be that bothered. Having said that, it might be a different reaction when we begin feeling the full effects of the Brexit process.”

 

 

Natalie Mullins, creative manager at Darling

Natalie Mullins, creative manager at Darling

Natalie Mullins Creative manager, Darling

“Our prices have gone up marginally for autumn 17 – not even 10% –  but a lot of others seem to have gone up by quite a lot more this season. Our brand is competitive anyway, so it seems to be OK and it is just something we have to work through.” 

 

 

 

Simone meyer, export manager, mat de misaine

Simone meyer, export manager, mat de misaine

Simone Meyer Export manager at Mat de Misaine

”The pound is going down,so we’ve been raising prices to accommodate that. We’ve raised 10% to our UK customers, but we are trying to be fair.” 

 

 

 

 

George Cramer, owner of king louie

George Cramer, owner of king louie

George Cramer Owner, women’s and kids’ wear brand King Louie

“We have been around since 1981 and have strong relationships with factories, so because of that we are able to keep prices low.” 

 

 

 

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