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The Menswear Issue: spring 19 buying guide

Graeme Moran

From inspiring product edits to exclusive insight, introducing Drapers exclusive menswear buying guide for the new season.

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The spring 19 men’s fashion weeks reached a fever pitch usually reserved for their womenswear counterparts.

This was highlighted by the buzz that surrounded big-name designers Kim Jones and Virgil Abloh debuting at luxury powerhouses Dior Homme and Louis Vuitton respectively in Paris, but also events such as London Fashion Week Men’s and menswear trade show Pitti Uomo in Florence, both of which held successful editions last month. At the other end of the market, the attention heaped on Gareth Southgate’s Marks & Spencer World Cup wardrobe – and the positive effect it had on tailoring sales – underlines a new level of interest from menswear customers at every level.

In fact, Mintel research shows that UK menswear sales growth outperforms that of womenswear and, even though the latter remains the larger sector, menswear accounted for 26% of the clothing market in 2017 Mintel also predicts that the UK menswear market will grow by 11% between 2018 and 2022, reaching a value of £17.1bn.

Fashion is no longer dominated by womenswear, as factors from social media to shifting attitudes lead increasing numbers of men to view fashion in a more considered, and even experimental, way.

To reflect this, our latest special edition is here to inform and inspire as the new buying season kicks off. We have compiled insights and analysis, as well as exclusive photo shoots and product edits, in line with this new approach to menswear: a style that mixes tailoring with sportswear, alongside fresh items that will give your buy a point of difference.

The menswear market has never been so interesting and healthy – nor has it ever been so challenging. It is no longer enough to stick to the same formula from the same tried-and-tested brands. To step up to this new menswear challenge means taking risks and giving male shoppers something more.

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