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The Womenswear Issue: Spring 19 buying guide

Graeme Moran

We have once again bought together exclusive insight and inspiration to help inform your new-season buy

Womenswear issue

Womenswear issue

Times are tough for the fashion industry.

But rather than starting the new buying season under a cloud of bad news and gloomy results, we are going to ride the wave of sunny optimism that has washed over many of the new spring 19 womenswear collections.

Kicking off our latest round of special editions with a womenswear focus, we have once again bought together exclusive insight and inspiration to help inform your new-season buy: from market reports and trend analysis to creative product edits that highlight some of the best buys available for spring 19.

Womenswear trends continue to evolve, and some familiar key pieces and design directions are carrying over from previous summers. But fewer new trends mean buyers need to work smarter to keep customers interested.

For example, floral dresses, which dominate the high street and the catwalks, as well as street style trends, remain top of the list, but opt for new season shapes and prints. Similarly, our edits of denim trends and transitional outerwear items will give your buy trans-seasonal appeal, as well as an of-the-moment update.

Elsewhere, a sun-kissed holiday style stands out for spring 19 as a fresh way to inject an appealing sense of newness to continuing trends. Think outerwear reworked in natural linens and mixed with shirting restyled in summery silks, or beachy silhouettes that bring renewed flair to perennial frills. The season’s colour palette – sandy neutrals mixed with saturated colour pops – will also lift your offer.

To stand out in this climate requires a laser-sharp focus on your customer and delivering not just what they want, but something unique and fresh. Scour trade shows, discover new brands and broaden your horizons to take your customers on a new-season trip. Even if the sun doesn’t shine.

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