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Spring 10


Segmented into four key trends for spring 10, Topshop is backing the sporty looks of Alexander Wang and Nicholas Ghesquiere’s Balenciaga via leather jackets with jersey hoods and sleeves, and fencing influences on strapping leggings made of jersey and lycra, and neoprene and mesh tops. A global traveller story feeds into the festival shopper with silver and bronze coin embellishment, the digital ethnic prints doing the spring 10 high street rounds, and oversized parkas. High summer is all about tropical prints, intricate sequin parrots and floral print denim, something which Miss Selfridge has also invested in, while Topshop has really gone for the boho revival other retailers have hinted at, with billowing chiffons, lace and crochet dresses, bleached denim jackets and broiderie anglaise maxis.

Key pieces

  • Leather jacket with jersey hood
  • Palm tree print jumpsuit
  • Parachute silk parka in mint
  • Blush pink denim body con dress with side silver fastenings

Right for the market?

A slightly disappointing offering from Topshop this season, and although there were four big stories running through the collection, there was still a sense of fragmentation which meant it overhaul lacked the wow factor of Miss Selfridge’s cohesive offering. The Unique collection, which showed on the catwalk at London Fashion Week back in September, had the odd wearable statement piece, but rubber pants and bandeau tops are unlikely to sell to anyone other than potential fancy dress party attendees. Prices were unavailable on the press day but there were numerous pieces such as printed jumpsuits and boho style maxis which had similar incarnations in Miss Selfridge and Dorothy Perkins which will mean Topshop’s usual higher price points could require a little revision on those items.

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