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Topshop

Autumn 10

The look

1990s throwbacks still rule the roost at Topshop, which backs a glam grunge look for autumn 10, with oversized ripped detail on T-shirts and jumpers, and the entire collection appears to have a look of destruction and decomposition.

Knitwear, a huge trend on the autumn 10 catwalks, is backed by Topshop in an assortment of styles and stitches. Slouchy pullover knits are stitched loosely and have holes, but are often styled with a metallic or beaded undergarment peeping through.

Fringe chain trims are prominent, while utility makes up a large part of the collection, with Alexander Wang influences coming through on sporty multi-strap cropped tops and jersey mixed with leatherette on skirts and casual bottoms. Outerwear also dominates, with shearling and sheepskin standing out.

Key pieces

  • 1990s grunge-inspired ripped T-shirts and knits
  • Shearling and wax-coated outerwear
  • Sheer fabric dresses and tops with embellishment

Right for the market?

Yes - although there is a lack of key, standout pieces that the consumer has to come to expect from Topshop, with overriding catwalk trends dominating instead.

But the retailer stays true to its youthful target market by eschewing the clean, grown-up looks seen on the catwalks for autumn 10. Pop culture plays its role via the 1990s grunge story.

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