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The relevance of Berlin’s flagship trade shows for British buyers has been hotly debated in recent years. When Drapers headed to Panorama, Seek and Premium for the autumn 20 shows, UK buyers may have been scarce, but the new-look events had won over British brands.
Brexit was the hot topic for discussion once again at Milan footwear trade show Micam this season. Drapers speaks to UK brands about their concerns.
The Milan sun shone as Drapers meandered through the throngs of buyers at the 50th anniversary edition of Italian footwear trade show Micam on 15-18 September at Fiera Milano.