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White Milano: C+

Denim brands can be ten a penny but C+’s approach to jeans and chinos is refreshing.

Based at its factory and laundry in Garrufo di S. Omero, the totally Italian operation has the luxury of being able to experiment and the results speak for themselves: from small touches like delightful prints on the inside of chinos to double thread denim (essentially inside-out jeans) via nepped denim and a truly special wire-brushed ‘flannel broken denim’, the range, while not necessarily one for the purists, certainly offers something smart yet different in a crowded men’s denim marketplace.

Contact: 0039 0861 88791

Wholesale price range: €70 - €90 (£58- £74)

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