Shoreditch agency Zone Two has started selling a new lingerie brand called Love Stories for autumn 14.
The brand, created by Dutch designer Marloes Hoedeman, targets women in their late teens to early 30s with a mix-and-match concept and wireless bras. “The idea is that the pieces, like the bra and knickers, don’t match,” said Zone Two head of womenswear Stacey Wood. The 80-piece collection wholesales from £7 for a pair of knickers to £85 for a velvet dressing gown that can be worn as a coat, with a 2.5 mark-up.
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