Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

A Stella new ad campaign for Net

Luxury womenswear online leader Net-a-Porter has teamed up with Stella McCartney for a new multi-platform interactive ad campaign.

Launched last week, the partnership between an etailer and a fashion brand is the first of its kind and appears on desktop, iPad and iPhone shopping apps. On the mobile and app, images and perspex shapes from McCartney’s autumn 12 ad campaign float onscreen, by touching or tilting their device, users can interact with these, while clicking them takes users through to McCartney’s product page. Finger-clicking good.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.