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Adrianna Papell to expand wholesale division

US womenswear brand Adrianna Papell has appointed London-based BLD International Fashion Agency to expand its wholesale accounts in the UK.

Already selling in nine concessions in John Lewis and nine in House of Fraser, the brand focuses on dresses for all occasions, offering short and long silhouettes from daywear to occasionwear. The brand, which launched in the US in 1979, joins BLD’s roster for autumn 14, which also includes Caractere and Elena Mirò.Wholesale prices range from £45 for short dresses to £105 for embellished full-length dresses.

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