The quality of certain products does not always justify the inflated prices at AllSaints.
There aren’t many surprises here from a store that has built its reputation on a black, white and grey utility look. In a season full of colour, AllSaints sticks with its stone, cream, and charcoal palette, only disrupting this with a couple of highlight shades of powder blue and coral, both of which are whitewashed to tone down the hue. This store has picked up on print with ikat on summer dresses. Elsewhere, embellishment and wide-web knitwear is a key look for the season. The AllSaints customer has only been moved on gently for spring, which isn’t enough.
No throwaway product here,as investment and value is what AllSaints hangs its message on with product highlighted ‘hand knitted’ or ‘hand embellished’ to help justify the high end of the high street prices.
A hand-knitted jumper dress is £230 and a hand-embellished dress with sequins will set the customer back £295. An entry-level 100% cotton vest starts at £30 and a photographic-print T-shirt is £45. Although the quality of certain products is of a higher standard than in other stores, many prices do not represent the quality –rather, it’s the AllSaints name customers are paying for here.
All Saints occupies one of the largest units visited on this Hit or Miss survey. The space is open and seemingly endless, with fitting rooms at the back of the store.
Staff were barely visible on the womenswear floor and showed little interest in attending to customers’ needs. When Drapers asked to try something on there was little attention paid, or much interest in closing any type of sale. There is a good depth of range and the store is tidy. However, at times it feels too vast to navigate effectively.