Welcome to Directions, Drapers’ new fashion section. This is your weekly edit of the key stories, trends, products and people affecting the fashion business now.
Whether unearthing the hot new brands to stock, bringing you the trends the big names are backing or breaking the news about the competition and beyond, Directions has all the practical and inspirational information to help you work smarter.
Directions opens with This Week’s Hero, the single most important product, person, trend or trade show over the past seven days. Next up The Buzz, an inspiring melting pot of all the news you need to know and a heads-up on new brand and product launches in-store and online. Led by the Fashion Foreword, a new comment column in which we’ll be tackling issues that affect you and the industry as a whole, The Buzz is packed with quick snippets to keep you up to speed.
Style Council is a new feature where we bring together some of the industry’s most influential figures and ask them one killer question each week, giving you insight into what they’re backing now and for the future. Brandwatch will continue to bring you the globe’s freshest labels while This Fashion Life casts a spotlight on an interesting character from within the fashion business – get to know someone new with us each week.
Our revamped fashion features will still bring you the essential info from the trade shows, catwalks and the high street, arming you with all you need to make the right business calls. Online we will continue to keep things interesting with image galleries, videos and our new blog, which will keep you inspired and in the loop.
We hope you like what you see – our metaphorical door is always open for feedback, story leads, proposals or even just for a chat.
- Fashion director / Ian.firstname.lastname@example.org / @Ian_W_Wright