Industry insider’s share their dates.
We’re not looking for new international brands - we’re sticking with what we’ve got. The way the UK market is at the moment, it’s no time for taking chances. We are carrying on with brands such as Barbour (pictured) and Gant because we know that’s what sells.
I don’t deliberately source international brands, it depends if it fits within my brief of high-quality fashion at an affordable price.
I provide luxury fashion for mature women; the British market doesn’t serve that age group well, whereas French and German brands do. Two brands that work particularly well for me are Vilagallo from Spain and Nissa from Romania (pictured).
Being a relatively new store, we’re still trying to make sure we remain clear to our customers what we’re about. We focus on brands that have worked well so far and try to nurture UK brands closer to home - we haven’t consciously looked for international brands. British brands that do well for us are Chinti and Parker, and MiH Jeans (pictured).
We try to balance our brand listing, with a bias towards British brands and designers, as we feel it’s important to support our local talent, industry and commerce (JW Anderson, pictured).
But it’s also important that we maintain an international appeal, hence recruiting from European and global brands where the brand inspires and fits our assortment.