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Artificial brights

Spring 11

Superimposed photographic digital prints and distorted oversized florals created hyper-real landscapes, seen at Sungmin and Fruilprint, while bright madras checks and neon stripes had a slightly washed look in linen blends at Oltolina, or crisp contrasts on white grounds. Technology and social networking – in the form of Google, Facebook and YouTube – were also inspirations for a new take on the spring 11 colour palette.

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