French brand April 77 has introduced ready to wear for the first time for autumn 14.
The music inspired denim label now offers a range of outerwear, shirts and tops alongside its skinny jeans, which all feature a plectrum holder. For men key pieces include printed shirts, blazers and bomber jackets, while the womenswear collection offers faux fur jackets and silver silk blouses.
Wholesale prices for denim are around €48, with washes ranging from clean navy looks to waxed grey denim. T-shirts start at €20 while outerwear goes up to €250.
Tel: +33 143 38 4211